Mining Red Bull

Summize.com seems to be a pretty good approach to people search. The search results bring out a completely different perspective from Google etc.Today while trying it out, I saw something which would interest data mining people:

http://summize.com/search?q=red+bull

As you can see, my search for red bull brought up many instances of people comparing red bull to coffee. In case your search results don't show that, here is what I saw --


This probably shows some close patterns which exists among people, which we should understand more and exploit to gain more meaningful insights. Do most people consider Red Bull and coffee from one and the same league. For some, this might be blatantly obvious. For some like me, who never saw the two drinks together, this is cooool :-)